EXCITING NEWS KLAXTON! We've teamed up with skin cancer charity Melanoma UK to encourage us all to ‘fake it, don’t bake it’ this summer – in an effort to drive a change in behaviour and encourage you to be sun sensible.
It is estimated that there are 168,000* new skin cancer cases in the UK every year; that’s more than breast, prostate and lung cancers combined.
There are around 16,700 new melanoma skin cancer cases in the UK every year resulting in 7 deaths every day. Melanoma is the 5th most common cancer in the UK, with up to 86% being preventable. And if you thought this was on the decline, you’d be wrong: over the last decade, rates have shockingly increased by around a third.
Our campaign aims to encourage us all to stay safe in the sun, avoid the use of sunbeds and opt for self tanners instead as they are a much safer way to get your glow on, plus the results can look just as natural.
And it’s not just about skin cancer… Did you know that the sun's ultraviolet radiation is responsible for up to 80% of facial ageing? Wrinkling, dryness, sagging and pigmentation can all be the result of those years spent baking in the sunshine.
Why bake your skin and risk skin cancer and ageing, when you can fake it with Skinny Tan and glow your own way! Plus all our products are enriched with skin-loving ingredients, and are Vegan and Cruelty Free so they're much more than just a fake tan – they're good for your skin and the planet too!
*Data from a report from 2022
Gillian Nuttell, founder of Melanoma UK says:
“We’re delighted to team up with Skinny Tan to help improve public awareness on how important it is to be sun safe and to carry out regular skin checks. Melanoma is one of the few cancers we can see for ourselves, that means we have the power to catch it early and if we do, we stand a better chance of dealing with it.
Through partnerships like these we can continue to educate on not exposing our skin to the sun’s damaging rays and instead look to achieve that sun-kissed glow through safe self-tanning methods without damaging your skin. We can’t wait to achieve great things with Skinny Tan through their ‘Fake It Don’t Bake It’ campaign.”
So how can you get involved?
1. STAY INFORMED
Melanoma UK have tonnes of resources, information and ways to get involved on their website: www.melanomauk.org.uk
2. STAY SAFE
Commit to applying SPF every single day, and re-applying regularly if you're actively sitting in the sun.
3. STAY ALERT
Join in with Melanoma UK's 'National Mole Hunt' and check your skin regularly to stay alert to any changes that may be problematic.
And of course, FAKE IT all summer long with your fave Skinny Tan products!
OUR FAKE IT DON'T BAKE IT RECOMMENDATIONS!
To help you get your glow on safely all summer long, we've picked out some of our favourite products..
Tan & Tone Oil (Choose Between Medium or Dark): The perfect holiday glow companion, our supercharged skin-loving formula dries down in seconds to leave a beautifully radiant result. Great for layering or keeping your tan topped up safely, it’s fool and faff proof with no rinsing needed!
Coconut Water Bronzing Face Mist: A holiday must-have for keeping your complexion looking healthy and radiant, the tropical scent will fit right in with vacay mode.
Body Glow Blush: Our ICONIC best-selling Skinny Tan Body Glow NOW available in Blush with a delicious peach fragrance and skin-illuminating tint which is perfect for summer evenings out. Helps to hydrate and soothe the skin for results you'll love day after day.
FAKE IT this summer, and stay tuned for more exciting ways to get involved!
